
About the Founder: Donald R. Dixson
Don brings expertise rarely found in one person, with a diverse professional background beginning with training in Commercial Art at The Chicago Academy of Fine Art.
He began his career working in advertising agencies in Chicago and then the Advertising and Marketing Department of International Harvester. From there, he joined the advertising and marketing department of the world’s largest manufacturer of electro-magnetic relays in Princeton, Indiana. After spending a few years in the corporate world, he launched his entrepreneurial career, providing consulting services to many companies, large and small. He became a member of the world-renowned Bill Redden Management Development and training programs. Through the Redden experience, Don became grounded in what he says was an extremely effective management workforce testing program for industry.
In the 1970’s, Don founded Admark, Inc., an advertising and marketing agency based in Evansville, Indiana. The agency collaborated with companies to develop marketing strategies and represented many of the companies as their primary advertising agency. It was through advertising that Don met the psychologist who specialized in the placement and management of corporate staffing. Don became well-grounded in the science of Applied Psychology, as it pertained to understanding and motivating others.
Don presented his workshops and seminars to such groups and organizations as The Florida Chiropractic Association; National Kitchen Cabinet Dealers Association; The Indiana, West Virginia, Kentucky, and Ohio Health Care Associations; the Florida, Georgia, Kentucky, and Ohio Lumber Dealers Associations; as well as countless real-estate sales training seminars, and many in-company management development programs. He provided union prevention and management development programs for some of the largest nursing home chains in the Midwest and was a member of a teaching team that taught a course in communications at Ball State University for the Indiana Health Care Association’s “Administrators in Training” course. He has had numerous articles published about management and motivating people.
He refined his skills in management systems and people management as a member of the Bill Reddin MANAGERIAL EFFECTIVENESS team in Tampa, Florida. One of the many concepts Don learned that has helped to guide his own management consulting firm was “You don’t grow businesses doing things right, You grow businesses by doing right things.”
Sometimes an owner or manager of a business needs to bring in an outside professional who can help to identify the right things to grow that business.
Don will tell you, no matter how great your product or service is, it’s people who make it work. For that reason, he has put together his services with the focus on having the right people in the right place in the organization. It does not stop there; people need purpose and focus and most of all they need respect if they are to perform at their peak performance.
He strongly recommends that all doctors and managers study the management principles in The Guide and purchase one of the personality assessments. After completing the assessment, you might be surprised at what you can learn about your management style, good or bad.